📺 Watch the Full Video Analysis
This article was automatically generated by the NFC Market Live AI analysis system. (Updated: 2026-11-03 07:30 JST)
📊 NFC Market Live Weekly Programming Review (Oct 26 – Nov 1)
Total views reached 9,950 (Shorts 8,131 + long-form 1,819) with +37 subscribers. Oct 28 peaked at 4,704 views, the highest in the last 27 days.
📈 Top Shorts: Alphabet earnings (1,740 views, 93.7% retention) and the FOMC press conference (1,317 views, 99.7%). Six live broadcasts drove 84% of long-form views and 95% of watch time.
💡 Actual production cost was ¥23,648, or ¥283 per hour watched (live ¥217, programs ¥363).
⚠️ Gaps: a silence of up to 392 seconds in the FOMC live, BOJ live stream stability, and weaker openings such as the US GDP clip.
Next week: more earnings lives and the US jobs report live.
オープニング：今週の編成サマリー
Week in Review: Oct 26 – Nov 1, 2026
This weekly programming review is NFC Market Live’s internal check-up: we compare audience analytics with production cost to decide what to make next week.
Headline numbers
- Total views: 9,950 (Shorts 8,131 + long-form 1,819)
- Net subscribers: +37
- Production cost: ¥23,648 actually spent (excluding ¥2,777 of experiments), or ¥283 per hour watched (live ¥217, regular programs ¥363)
- Watch time (YouTube Analytics, last few days incomplete): 5,036 minutes
Why cost per hour watched?
Shorts last under a minute while live broadcasts run 55-104 minutes, so cost per view would flatter Shorts and penalize live. Cost per hour watched puts both on one scale.
Context
It was a heavy event week: FOMC and Bank of Japan (BOJ) meetings plus big-tech earnings from Alphabet, Microsoft, Amazon and Intel. Weekly views climbed from 546 to 1,432 to 3,673 and then 9,911 (partial week). The engagement rate, however, fell to 0.149% from 0.581% in the prior seven days. A denominator effect from the surge in views is a plausible explanation, but one week cannot confirm it.
What to watch
Next week’s slate: Apple/Palantir earnings live (Nov 3), AMD (Nov 4), ARM/Qualcomm (Nov 5) and the US jobs report live (Nov 6, 22:30 JST). Whether views hold up outside event weeks is the key question.
今週新規ショート動画 成績リスト
Digging into the seven new Shorts
Retention vs. clip length
Back-calculating from average watch seconds and retention, all seven clips run about 53-59 seconds (Alphabet ~57 s, FOMC ~53 s, Microsoft ~58 s, Amazon ~53 s, US GDP ~59 s). Because lengths are nearly identical, differences in retention mostly reflect viewer interest in the topic rather than format.
Engagement breakdown
- 42 interactions in total: Alphabet 11, FOMC 12, Microsoft 11, Amazon 3, US GDP 3, Intel 2, BOJ 0
- As a share of views: FOMC ~0.91%, Microsoft ~0.87%, Alphabet ~0.63%
- The count is defined as likes + comments + shares + playlist adds + subscribers, and heart taps on Shorts cannot be read via the API, so the true figure is higher.
Reach on X (reference)
Video views on X: Alphabet 321, Intel 136, Amazon 110, Microsoft 80, BOJ 72, US GDP 68. The FOMC clip had 1,317 YouTube views but only 18 on X, so platform reactions differ sharply.
Two readings
- Constructive: all seven clips passed 200 views, published on days of major scheduled events (FOMC is the US central bank’s rate-setting committee; BOJ is the Bank of Japan).
- Cautious: the 82 older Shorts each drew 14 views or fewer, so demand is concentrated in same-day event coverage. Demand on quiet days still needs testing.
Look ahead
With more earnings lives starting Nov 3 (Apple, Palantir), the question is whether similar Shorts can keep retention above 60%.
今週新規長尺動画 成績リスト
Anatomy of the 29 new long-form videos
The weight of live broadcasts
| Live | Views | Watch min | Avg watch (s) |
|---|---|---|---|
| Microsoft/Alphabet earnings | 659 | 1,181 | 244 |
| Amazon/Intel earnings | 588 | 1,093 | 245 |
| FOMC press conference | 94 | 376 | 416 |
| BOJ governor press conference | 68 | 97 | 180 |
Retention for live replays looks low (3.3-7.6%) only because the source streams run 55-104 minutes. Average watch of 3-7 minutes is long for an explainer.
The other 23 videos
Combined: 283 views and 153 minutes. Top by watch time: Alphabet 60 min (47 views), Brazil central bank Focus survey 22 min, FOMC explainer 20 min, Visa 14 min, Intel 12 min. 16 of the 23 had five views or fewer.
How to read it
- Constructive: earnings explainers retain well (Alphabet 54.2%, Amazon 58.8%, UPS 54.1%), so interested viewers watch deeply.
- Cautious: search-driven accumulation is still small and non-live views are limited.
Our stated goal for long-form is reaching a deeper analytical audience rather than broad awareness, so watch time and retention matter more than raw views.
Look ahead
We will check whether more non-live long-form videos exceed 10 views one week after release.
ライブ配信の詳細分析
A closer look at the four live broadcasts
Concurrent viewers: no record yet
Peak concurrent viewers were not logged for broadcasts before Oct 30, and all four shows this week show no record. We will check whether next week’s lives capture it.
How viewers found each show
- Microsoft/Alphabet earnings: YouTube search 377 views (686 min), subscriber feed 244 (211 min), Shorts 6
- Amazon/Intel earnings: subscriber feed led with 442 views (583 min), search 125 (376 min)
- FOMC: search 47, external URLs 17 views but 225 minutes. Few views with long watch time suggests deep viewing from outside links such as X posts (a possibility, not confirmed).
- BOJ: subscriber feed 34, external URLs 19, search 12
Daily pattern
The Microsoft/Alphabet show had 158 live and 422 on-demand views on broadcast day alone, so replays dominated immediately. Amazon/Intel had 269 live views on air and 124 archive views the next day.
Retention (partial)
Microsoft/Alphabet: 12% at the 5% mark, 12% at 10%, 18% at 25%, 12% at 50%. Amazon/Intel: 30% at 5%, 7% at 10%. Other points are not yet available. Each show got one like and no comments.
Two readings
- Constructive: earnings lives draw heavily from the subscriber feed, so they reach the existing audience; +5 subscribers came from Amazon/Intel.
- Cautious: press-conference lives (FOMC, BOJ) draw roughly one-seventh to one-tenth of earnings-live views.
Look ahead
We will check whether concurrent-viewer data appears for the Apple/Palantir earnings live on Nov 3. Note that YouTube Analytics lags by 2-3 days.
28日間 チャンネル成長トレンド
Reading the daily trend
The series covers 27 days (Oct 5 – Oct 31); Oct 31 is still being tallied.
Watch seconds per view (watch minutes / views)
| Date | Views | Watch min | Sec per view |
|---|---|---|---|
| 10/14 | 1,041 | 153 | ~9 |
| 10/20 | 1,059 | 393 | ~22 |
| 10/21 | 1,158 | 909 | ~47 |
| 10/28 | 4,704 | 2,978 | ~38 |
| 10/29 | 3,294 | 1,575 | ~29 |
| 10/30 | 1,311 | 253 | ~12 |
Even on high-view days, depth of viewing varies widely. Oct 21, the day the new press-conference live format launched, had the longest per-view watch time (~47 s).
Subscribers
Oct 20 +4, Oct 21 +6, Oct 28 +24, Oct 29 +12, Oct 30 +1. Week 3 +11, week 4 +37 (six days).
Two interpretations
- Program changes worked: views rose to 1,041 the day after the economic-indicator live launched (Oct 14) and to 1,059 on the same day multi-company earnings lives began (Oct 20).
- Event-driven demand: both jumps coincided with weeks packed with earnings, FOMC and Bank of Japan meetings, which could explain them on their own.
Because tweaks ship almost daily, single-day causality cannot be separated.
Engagement rate
0.149% over the last seven days vs. 0.581% in the prior seven. A denominator effect from surging views is possible.
Look ahead
The seven-day equivalent for week 4 is about 11,563 views. Whether quieter weeks beat week 3 (3,673) is the test of a lasting trend.
今週の番組制作コスト分析
Cost breakdown in detail
Actual spend (from API billing records)
| Category | Amount |
|---|---|
| Programs | ¥12,711 |
| Live | ¥9,918 |
| Unattributed calls | ¥1,019 |
| Experiments / development | ¥2,777 (excluded from per-hour figures) |
| Total | ¥26,425 (USD/JPY 157.5) |
The per-program production log sums to ¥18,430, leaving ¥7,995 unrecorded (mainly live preparation, manual reruns and experiments). We use the log for comparing programs and billing records for the overall total.
The four live shows
- BOJ press conference: script ¥826, editing ¥688, fact-check ¥227, total ¥2,108
- FOMC press conference: script ¥687, editing ¥421, fact-check ¥198, total ¥1,623
- Earnings MSFT/GOOGL: script ¥736, director ¥268, total ¥1,572
- Earnings AMZN/INTC: script ¥693, director ¥133, total ¥1,365
Cost per hour watched (program cost / watch hours)
FOMC ~¥260, MSFT/GOOGL ~¥80, AMZN/INTC ~¥75, BOJ ~¥1,300. The BOJ show had only 96 minutes of viewing and its analytics are incomplete, so treat it as indicative.
Two readings
- Constructive: both earnings lives cost about ¥75-80 per hour watched, far below the ¥363 average for regular programs.
- Cautious: press-conference lives carry heavy editing costs, and weakly watched episodes look expensive per hour.
Look ahead
We will recompute the BOJ figure once analytics are final (YouTube data lags 2-3 days).
今週のライブ配信：舞台裏の振り返り
Reading the behind-the-scenes numbers
The post-show reflections (verbatim lessons)
- FOMC, director: “Prepare more filler before long waits.” Tech: “Pre-render more voice lines and reduce silence gaps.”
- Amazon/Intel, director: “Start the video render earlier and deliver the first report within one minute.” Tech: “Reduce other production work during broadcasts to leave headroom.”
- BOJ, director: “Zero silence, and prepare so assets do not go missing.” Tech: “Secure memory headroom and stabilize output.”
- Microsoft/Alphabet: “Review the auto-generated reflection” (scores blank).
Load
Peak CPU: FOMC 70.9%, MSFT/GOOGL 83.0%, AMZN/INTC 90.7%, BOJ 44.9%. Swap peaked at 9.0 GB for AMZN/INTC. Headroom shrinks on days when other programs are produced during the broadcast, consistent with the tech director’s note.
Versus earlier incidents
When the cue-sheet system and pre-built filler stock launched on Oct 17, an empty stock had caused a six-second stall. This week all four shows had zero seconds stalled waiting for preparation, a visible improvement. The 392.4-second silence in the FOMC show is a new issue.
BOJ delivery
The relay was found stopped in 55 of 102 checks, with five send errors (demuxing I/O errors). YouTube’s own ingest rating was good 4, ok 96, noData 2, so the stoppage may lie in the send path to YouTube and X (a possibility). One voice line was partially cut (21%, 5.6 s).
Look ahead
Public reaction (web and X) is still being collected. Next time we check for zero silence and whether BOJ-style delivery stops recur. BOJ = Bank of Japan.
来週の番組制作方針（まとめ）
Next week’s actions and checkpoints
Keep
- Same-day Shorts on major events (Alphabet 1,740 views / 93.7% retention; FOMC 1,317 / 99.7%)
- Multi-company earnings lives (659 and 588 views; about ¥75-80 per hour watched)
- Long-form earnings explainers (Alphabet 54.2%, Amazon 58.8%, UPS 54.1%)
- Press-conference lives (FOMC: 416 s average watch, 90% of watch time live)
Improve
- The 392.4 s silence in the FOMC show: build more filler before long waits
- BOJ show delivery: relay down 55 of 102 checks, 5 errors, memory peak 85%, swap 5.5 GB
- Limit parallel production during broadcasts: Amazon/Intel hit 90.7% CPU and 9.0 GB swap
- Rework intro and development in the US GDP (34.0% retention) and Amazon (49.5%) Shorts
Verify
- Whether the Oct 28-29 surge is specific to earnings/FOMC week (Oct 28: 4,704 views to Oct 31: 472)
- Concurrent-viewer data, and whether ~¥1,300 per hour watched for the BOJ live is acceptable
- Whether the engagement-rate drop (0.149% vs. 0.581%) is just a denominator effect
Checkpoints (confirmation thresholds, not forecasts)
- Do views on quieter days land near week 3’s level (3,673 per week) or below it?
- Do more non-live long-form videos pass 10 views one week after release?
Next week’s schedule
Earnings lives: Apple/Palantir (Nov 3), AMD (Nov 4), ARM/Qualcomm (Nov 5). US jobs report live: Nov 6 from 22:30 JST.
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